I help premium brands build lasting desirability through creative direction and deep consumer thinking, turning footwear, accessories and apparel into something people truly want to own, keep, and come back to.

Clients include Louis Vuitton, Nike, Lululemon, Alexander McQueen, The North Face, Chalayan, Clarks Originals, Vivobarefoot and more.

I have helped several start-ups, and co-founded unique brands leading me to present concepts on french Dragon’s Den, and sell product at some of the best concept stores in the world, from Dover Street Market to REI, always at the junction of sports and fashion.

I also lecture, speak and join panels : exploring topics such as the future of footwear, building responsible brands, and the relationship between creativity and sustainability. 

» New Website coming soon